Inside the Sex.com Sale

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Domain marketplace Sedo announced that the private sale period for Sex.com will end on September 28, 2010. Rumor has it that you’ll need to make a one million dollar deposit just to be considered.

The sex.com domain name has a long and interesting history. The last actual sale I am familiar with was back in January 2006 for $14 million. The controversial domain name was unable to turn a profit it seems, and according to the New York Daily News, New Jersey lender DOM Partners set up the sale after Escom defaulted on its loan.

Andrew Alleman at Domain Name Wire breaks out what the sex.com bankruptcy procedure and ultimate sale of the domain looks like. Ultimately, if a public auction is held, bidders will need to meet some financial requirement and make a $1 million deposit.

Sedo clearly has a vested interest in its sale and is actively touting the benefits of the domain. “Sex.com has a proven revenue model that will enable its next owner to quickly build on past success,” said Kathy Nielsen, Director of Sales at Sedo. “This is a once-in-a-lifetime opportunity to own a domain that will instantly expand the visibility of a brand, position a company as a leader in its market, and generate tremendous natural traffic.”

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