Comscore today released a social media intelligence service for its clients dubbed comScore Social Analytix(tm) which will provide real-time information about what Web consumers are saying about brands and products.
Instead of developing their own platform, Comscore is using Radian6 technology, which operates independent of the comScore global consumer panel. the solution will capture mentions from sources including blogs, discussion boards, video and image sharing sites and popular social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers.
“The emergence of social media in the past few years has helped usher in the era of the digital consumer, where one’s brand equity increasingly relies on what people are saying about it in the digital environment,” said Steve Dennen, comScore Vice President. “comScore Social Analytix leverages Radian6’s leading social monitoring technology to help us provide our clients with enhanced insights into an increasingly critical variable in the marketing mix equation: consumer word-of-mouth.”