Thank you fhe segment on press releases. I am a Business Coach and when I mention  press releases , I get this stare saying 'we don't have any news'. Everything a compnay does is news when you know how to position the situation. When you help a client reach $1 million in sales, is that news? Do others want to hear about that? You can betcha. What could that do for your business? Marketing is a mix of on-line and off -line strategies and all business owners need to utiulize as many as possible at ALL times. I get excited when I help my clients grow their businesses.

Press releases are made much more potent because of social networking site's ability to make an article “viral”. Together with bookmarking sites like Reddit, a fresh, original article can be made wildly popular in a short time. It definitely pays to optimise a press release then.