WM Radio: Optimizing Press Releases, Facebook Strategies

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Online press releases can bring a bounty to your business -- if you know what to do. We discuss press release tactics with Christine O'Kelly of OnlinePrNews.com. Also, some new data about Facebook publishing was released this week and we recap some important, and somewhat surprising results.

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YvonneR 09-25-2010 6:46 AM

Thank you fhe segment on press releases. I am a Business Coach and when I mention  press releases , I get this stare saying 'we don't have any news'. Everything a compnay does is news when you know how to position the situation. When you help a client reach $1 million in sales, is that news? Do others want to hear about that? You can betcha. What could that do for your business? Marketing is a mix of on-line and off -line strategies and all business owners need to utiulize as many as possible at ALL times. I get excited when I help my clients grow their businesses.

Mary 05-20-2012 9:46 PM

Press releases are made much more potent because of social networking site's ability to make an article “viral”. Together with bookmarking sites like Reddit, a fresh, original article can be made wildly popular in a short time. It definitely pays to optimise a press release then.

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