6% - Pathetic State of Retweets

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How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever. 

Social media intelligence provider Sysomos recently conducted a study focusing on how tweets are retweeted and responded to, analyzing 1.2 billion tweets to determine the pattern of @ replies and retweets. What Sysomos found was that just 29% of tweets produced a reaction – a reply or a retweet. Of this group of tweets, 19.3% were retweets and the rest replies. This means that of the 1.2 billion tweets Sysomos examined,just 6%, (or 72 million) were retweets.

Other interesting findings from the study include:

- 92.4% of the retweets happen in the first hour, i.e., if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted.

- 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.

- Only 1.53% of Twitter conversations are three levels deep - after the original tweet, there is a reply, reply to the reply, and reply to the reply of reply

The primary takeaway might just be to retweet your own tweets to generate more traction. 

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Atlanta Real Estate 10-01-2010 12:13 PM

This should not surprise anyone. The "service" really has no purpose or function.

This one will fade to toy status some day, where it belongs.

Facebook - might find the same path, though the verdict is still out on that one and it will take a lot longer if it does.

Robert Vining 10-01-2010 2:53 PM

Or the primary takeaway just might be to write better tweets or tweet better content! Twitter is basically just killer article titles in 140 or less.

JasonS 10-04-2010 6:36 PM

That's a very interesting number. Because the company I founded (Peninsula Shops) retweets almost all of of member posts and realizes that the latest version of twitters retweet button is great in functionality but may also be the reason for lack of RT's. I think users like to retweet RT's vs tweets from people they may not have been actually following!

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