Amazon Opens First Facebook Store

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The world’s largest Internet retailer has just started selling product directly through the world’s most popular website – meaning that now, thanks to Amazon, we will get our first real read on the potential that Facebook possesses as an e-commerce platform.

Amazon launched its first e-commerce storefront Friday on Facebook, which consists of a simple “Shop Now” tab on the Pampers Facebook page. Users can buy Pampers and other Procter & Gamble products directly through Amazon by going to the page and signing in with their Amazon accounts.

Thousands of retailers sell product on Facebook, but this is a first for Amazon and it could be very valuable in determining the viability and validity of social commerce as a platform. The iconic e-retailer has shown an increasing interest in Facebook in recent months (but who hasn’t), striking its first relationship in July in which it allowed users to connect their Amazon and Facebook accounts to generate product recommendations for their friends on the social network.

This latest partnership, however, encompasses direct selling through Facebook. E-commerce merchants are finally coming to accept the marketing potential that Facebook, its half a billion users and other social media present, but the widespread adoption of actually selling products on social networking sites is going to require some hard evidence to support it.

Perhaps that development took a step forward today, thanks to Amazon and, of all things, diapers.

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3 comments

Atlanta Real Estate 10-03-2010 8:24 PM

I guess I don't see why people cant just go to Amazon.com and buy something.

It's not like you have to drive down the road or anything...

Globalgal 10-05-2010 2:21 PM

Kind of like the credit card saying, "Amazon- everywhere you are". Is that how that slogan goes? It will be interesting to see what this move will do for Amazon. Any ideas? Will it increase business?

CynLee1801 10-08-2010 7:33 PM

You bet it will increase business.  Anyone who knows me, knows that I'm all about FREE!  I subscribe to RSS feeds from some of the top e-couponing sources available and I receive deep discounted advertisements directly from these feeds.   Many of which, are related to Facebook and Amazon.  I receive free items in my mailbox daily and obtain so much in 'next to free' merchandise that I write off the maximum allowance yearly by donating to those in need.  This is HUGE and I'm very excited to see the outcome of such a partnership.  Looking forward to hearing the numbers in the near future and the increased savings made available through this medium.

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