For building brand awareness, shopping search engines are a retailer’s best bet.

As the online shopping experience becomes more social every day, it is important for retailers and their products to be seen in all the right places. High on the list of those destinations are comparison shopping search engines, on which consumers are increasingly relying to drive their purchasing decisions. 

Read "Comparison Shopping Engines: A Retailers' Best Friend" by Website Magazine's associate editor Linc Wonham now.

This article appears in the November 2010 edition of Website Magazine.