A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. 

Those numbers are enough for advertisers to start taking the mobile market very seriously. But what is the best way for advertisers and marketers to gain traction in this growing industry? 

Read "Mobile Marketing: Location, Location, Location" by Jamie Fortunaso now. 

This article appears in the November 2010 edition of Website Magazine.