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The Perfect Domain (for SEO and SEM)

Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo?

A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even affect the website’s ultimate findability. Many business owners find themselves in a position to purchase that perfect domain, left to wonder about the value it could bring to the business as a whole ... and how much it might cost. 

Read the Findability Makeover column "The Perfect Domain" by Website Magazine contributor Heather Lutze.

This article appears in the November 2010 edition of Website Magazine.

Posted Oct 06 2010, 10:30 AM by Peter A. Prestipino
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Comments

JefferyB wrote re: The Perfect Domain (for SEO and SEM)
on 12-30-2010 11:40 PM

I believe that your keywords in your domain is relevant in the eyes of the bots...I know I have seen great results when I used a blog with the keywords in the domain...

Keywords:

<ul>

<li>ACLS</li>

<li>PALS</li>

<li>CPR</li>

</ul>

These are American Heart Association classes required for the allied health care community. <em><span style="text-decoration: underline;"><strong><a title="ACLS certification" href="http://cpr-acls-pals.com" target="_blank">ACLS certification</a></strong></span></em> is our top performing keyword. By having ACLS in our domain name, we tend to see greater traffic on this term.