Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo?
A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even affect the website’s ultimate findability. Many business owners find themselves in a position to purchase that perfect domain, left to wonder about the value it could bring to the business as a whole ... and how much it might cost.
Read the Findability Makeover column "The Perfect Domain" by Website Magazine contributor Heather Lutze.
This article appears in the November 2010 edition of Website Magazine.