How much do you know about your email subscribers? Could you be more profitable if you had deeper insights into customer demographics and social network reach?
Email service provider Constant Contact has partnered with social media marketing platform Flowtown to provider users of its toolset with insights into their subscirbers social profiles including demographics (age, gender) social networkmembership and social influenec (as measured by the Klout score, which quantifies reach by measuring the level of audience engagement). The integration is available immediately to users who have accounts with both companies.
“Constant Contact makes social media simple; Flowtown makes social media profitable. Together, we’re making it easier than ever for small businesses to identify, directly communicate, and engage with their most influential email subscribers,” said Ethan Bloch, Flowtown co-founder. “Flowtown is easy to use and affordable; it’s the perfect tool for helping small businesses increase the firepower of their email campaigns.”