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The Gap's Big Gaffe, and the Mobile Web for Your Business

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile apps and how to use them (or not) for your business.

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Posted Oct 13 2010, 01:30 PM by Mike Phillips
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TonyK wrote re: The Gap's Big Gaffe, and the Mobile Web for Your Business
on 10-18-2010 10:06 AM

Surely the GAP move to a new logo was not the result of bad research or bad planning - just poor judgement and bad decision-making.

RonG wrote re: The Gap's Big Gaffe, and the Mobile Web for Your Business
on 10-19-2010 8:51 AM

Maybe they did it on purpose to gain a lot of twitter action?  And hoping for more store action by going back to the old logo