The Canadian government has introduced a new bill called the Fighting Internet and Wireless Spam Act (FISA) which creates a new set of rules for email marketing in Canada.
The new law will not only apply to people sending from Canada, but people sending to anyone in Canada.
Email marketing service provider StreamSend has put together a guide to FISA (PDF), offering advice for marketers. While CAN-SPAM addresses email abuses, FISA take it a step further by covering communication via SMS, instant messaging, spyware, malware, phishing, pharming, and social networks, in addition to email.
"Marketers who are already CAN-SPAM compliant and are closely following the best sending practices set forth by the ISPs will already be complying with the new law," said Dan Forootan, president of StreamSend Email Marketing. "Fortunately, StreamSend automatically includes the proper unsubscribe mechanism and all necessary email headers to make mailings compliant. We also offer several permission-based opt-in methods, and display reminders for marketers to include their proper contact information."