Group Buying Platform for Publishers

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Group buying site Tippr has launched PoweredByTippr, a white-label group buying platform for publishers interested in providing their own branded group buying offering. 

"What started out as a cool viral buying phenomena has turned into a huge revenue liability for publishers," said Martin Tobias, founder and chief executive officer of Tippr. "Group buying sites are encroaching on the same local marketing dollars that a publisher's sales team is fighting for. Publishers without a group buying strategy risk losing a meaningful monetization mechanism."

With the immense popularity of GroupOn and LivingSocial, expect publishers to flock to the Tippr's new offering - thanks in part to the white-label aspect (the only one we've come across), and supported by other powerful technology features such as a credit/incentive system, social sharing, mobile support and one-click purchasing. 

"Most group buying solutions currently in the market require the publisher to turn over their customers, their brand, and ultimately, the long-term viability of their group buying business to the partner," said Samy Aboel-Nil, president and chief operating officer at Tippr. "PoweredByTippr allows publishers a way to build their brand, increase customer loyalty and drive revenues without having to build and maintain their own technology platform."

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter