These B2B Solutions Aid Clients and Add Revenue
Why reinvent the wheel? Some of the
most brilliant minds on earth are developing
products for our technology-driven society,
but they don’t always have the reach —
or savvy — to effectively distribute their
software. That’s where you come in.
Partnering with technology and advertising vendors by
private-labeling their products and solutions with your
own brand — also known as white-labeling — can provide
an entirely new and viable revenue stream that you
may not be able to achieve with the resources afforded to
you today. To get the most out of such an arrangement,
here’s what you should look for in a white-label solution.
Ideally, you won’t be starting cold. By that I mean that
you will already have an understanding of your clients’
needs (or your own needs, as you will see with some of
the software solutions) and the market demand. For example,
if you are a Web designer, would reselling an email
marketing service benefit your clientele? Or, if you
own, operate or manage a search engine optimization
firm, would your existing client base benefit from some
local marketing support?
When selecting a vendor’s software solution to white
label, the only requirements are that you 1) trust that
company, and 2) consider their products/services worthy
of your brand — not the other way around. You will
certainly have to answer questions about support, service
level agreements (SLA) and revenue, but if you are
confident that you can resell another company’s software
or services — and that your existing client base needs
them — then you are on the right track.
The following are just a few of the many white-label
services you might encounter on the Web:
- groupSPARK enables its partners the ability to offer
a hosted Microsoft Exchange service designed for small
and mid-sized business customers. Instead of spending
a few hundred thousand dollars to implement Exchange,
and a near equal amount to maintain it, resellers
can subscribe to groupSPARK’s service and sell under
their own name and brand (the program includes
RPC/HTTPS URL, control panels and answer centers).
The opportunity yields average revenue of $20-25 per
use. A solution like groupSPARK is ideal for agencies
and technology firms looking to add an essential layer to
their existing services.
- CakeMail is an ideal white-label solution for
those with more of a marketing mindset than IT savvy.
Agencies (or individuals) can offer a full platform for
e-mail marketing services and let CakeMail manage the
many technical requirements such as delivery, ISP relations,
reputation monitoring, etc. The administration console makes the process of managing your customized
platform quite simple; with real-time activity dashboards,
support for an unlimited number of clients, control of creative
elements like templates and easy generation of perclient
reports for billing. The client experience is equally
hassle-free, providing the ability to create new campaigns,
upload contact lists and access detailed performance reports.
Those white-labeling the CakeMail service can also
benefit from its Add-on Marketplace, which allows for
adding deeper functionality and greater profits by connecting
services such as Litmus (testing), SalesForce or
HighRise (CRM), and Google Analytics, to name but a few.
- Exalead may not be your typical white-label offering, but
it has all the traits. Should you be interested in adding powerful
search functionality to your site or application (or
being the search engine itself), look no further than
Exalead’s CloudView Platform. Exalead offers one of the
most robust search offerings in the industry, and a viable
opportunity to profit through advertising revenue on top of
the organic results that the platform returns. Exalead’s
index runs deep — the company claims it is the fourth
largest index outside of Google, Yahoo! and Microsoft.
With features like video and audio search (as well as video
and audio transcript searching), mobile and social search,
and advanced text indexing and query processing — not to
mention the many usability and accessibility features —
Exalead is one to watch for those interested in whitelabeling
their way to success.
- City Grid Media controls local Web destinations
such as CitySearch.com, InsiderPages.com and UrbanSpoon,
providing one of many white-labeling
opportunities outside of e-mail and search. The company
recently debuted a private-label reseller program for those
locally positioned and looking to profit from the company’s
suite of advertising products. The program gives sellers a
content-centric offering — CitySearch’s business profile
page template, which can be appended with rich video,
maps, reviews and other amenities — to sell to local merchants
and then be distributed across CityGrid’s publisher
network of Web and mobile sites. Resellers receive a
branded merchant dashboard and reporting interface, private
label tools for campaign enrollment, ad copy creation,
marketing collateral and general account management.
- Avactis provides e-commerce professionals with a whitelabel
shopping cart that can be customized to fit your own
needs. Out of the box, Avactis offers a competitive solution
for Internet retailers by providing all of the features that define today’s modern shopping carts, including customer
accounts, robust product management capabilities,
order management functionality, strong data security, multiple
payments options and locations. Pricing for the privilege
of white labeling Avactis runs $299.00 for one
domain, up to just over $2,000 for 10 domains.
- RavenTools is an Internet marketing toolset that offers
an excellent way to stay ahead of the SEO competition
through white labeling. RavenTools provides tools (link
building, keyword research, competitor tracking, technical
analysis), social monitoring, custom reporting and analytic
insights, and integrates with companies from
SEMRush and SocialMention to Facebook and Google.
White labeling is available for pro level, agency level and
enterprise level for RavenTools clients, from $99 per month
to $1,499 per month.
- BuySellAds.com’s private-label program is another
option for resellers who are infatuated with the world of
online advertising. BSA is a service that enables advertisers
and website publishers to buy and sell advertising directly.
The service has generated significant buzz over the two
years it has been available, and its private-label offering
promises to position the company and its technology
deeper into the market. Resellers of BSA receive the same
platform including account management, customer support
and billing. Features like its asynchronous code, realtime
analytics, selling ads in desktop apps and A/B testing
are what make the service competitive for private-label resellers.
The cost of $10,000 plus monthly licensing fees —
a percentage of the network’s gross ad sales — is what it
takes to get started.
White-labeling presents the Web’s ultimate win-win scenario
by helping to solve your clients’ problems while offering
solutions providers new channels of distribution and
additional revenue streams. By providing the right solutions
that your clients want and need, everyone benefits.