Yahoo! Clues Search Trends

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends.

Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is that it provides not just search volume charts, but demographic graphs, maps and even related searches to a demographic group. It makes Google Trends look like an elementary-level Excel spreadsheet in comparison.

Noteworthy features include the ability to compare two terms, a time filter (only for the past one, seven and 30 days) and of course the information categories which delve into gender, income, and location.

Yahoo! is also experimenting with a feature called “Search Flow” which offers insights into search patterns and the next most probable search term people try after searching for a query. Also for the search marketers, Yahoo! has provided information on "related searches" – commonly related terms across Yahoo! Search which are not limited to the user search patterns displayed in “Search Flow”.

An excellent tool pretty much all the way around - particularly the "Search Flow" data. In the future it would be a good idea for Yahoo! to expand beyond 30 days, so yearly trends can be identified across Yahoo! Search.

LeadsCon Las Vegas is the definitive conference for vertical media and direct response marketing. Register Now & Save Hundreds!

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920