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Google Cooks Up a New Recipe for Local Search

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The engineers at Google have recently been throwing a lot of new ingredients into local search, working to improve both user experience and merchant visibility. This week’s announcement of a new local recommendation engine called Hotpot is the latest culmination of those efforts.

Hotpot is an extension of Google Places, the local search database of more than 50 million locations in which merchants can claim their businesses, provide their addresses and other information, and engage with customers. Hotpot adds two important new features into the mix: user ratings and recommendations from friends.

The ratings are done on a five-star system, and a user can share a business’ ratings to get further recommendations from friends. One example of this would be if a user is visiting a town for the first time and has an online friend that has also visited that town or is a local resident. That friend’s recommendations for restaurants and hotels will provide an added, trusted element to the ratings the user discovered during the original search.

Google’s new feature is not exactly new in that it essentially provides the same service as Yelp and other local-recommendations services, but it confirms Google’s growing interest in local search – not to mention some poorly named new features lately. The mere fact that Google Places provides Hotpot with a database of 50 million businesses out of the gates means that it may very well catch on – and local businesses that aren’t already in that database should change that right away.

 

 

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7 comments

PAY ON RESULTS SEO, PPC and CRO 11-16-2010 4:54 PM

Confirms Google's growing interest with Local, I guess they will add more and more...

DavidB 11-16-2010 9:11 PM

As a growing E-Commerce and  Local Business Owner this is great. Thanks for another free service to promote or business.

Larry Chrzan 11-17-2010 10:15 AM

Are there any online locations or even screenshots that show this? Does this replace Google Maps reviews or is this something completely different?

Linc Wonham 11-17-2010 1:57 PM

Thanks for commenting, LarryC. Google product manager Lior Ron has posted some more details about Hotpot along with some screenshots on the Google Maps blog. Here is that link:

google-latlong.blogspot.com/.../discover-yours-local-recommendations.html

Martin (Inverness) 11-17-2010 3:06 PM

We have to keep adjusting an approach for our clients with a local SEO focus and recommendations are proving very helpful for some. This just adds a new feature of this recommendation/rating system, so get your clients to get feedback. This has always been important, but will only become increasingly so, it seems.

Atlanta Real Estate 11-18-2010 7:32 PM

What's with the name?

DarrylM 01-22-2011 11:28 PM

What a great add-on!  My local business will enjoy the added bonus.  It will also add to my sites SEO.  I wonder if Google will build Hotpot out to be similar to foursquare?  

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