Facebook is Dominating the Internet

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If you ever needed convincing that social media should be a part of your marketing mix - this is it.

According to Hitwise, Facebook's traffic increased a whopping 60 percent between November 2009 and November 2010. Even more stunning is that Facebook accounted for nearly one-fourth of page views and 10 percent of all Internet visits. That's well over Google's 7 percent.

"The market share of page views for Facebook.com was 24.27 percent last week, 3.8x the volume of the second-ranked website, YouTube.com, with 6.93 percent," said Heather Dougherty, Experian Hitwise's director of research.

If Google ever faced true competition, this is it.

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7 comments

Atlanta Real Estate 11-22-2010 9:03 PM

"If Google ever faced true competition, this is it."

Yeah, but competition for WHAT?

FaceBook PPC Network?

Mike Phillips 11-23-2010 9:03 AM

Competition for eyes, time, clicks, as a content portal ...

Facebook has plenty of data at their disposal, too. Certainly enough that could be organized and indexed then searched by users.

JimD 11-23-2010 10:30 AM

Wow!   Imagine what will happen the day they find out what usability really means!

VirtuosOnline 11-23-2010 10:36 AM

True - competition for what??? People go on facebook for entertainment, but when they have a problem that needs to be solved Google is the place they go. Can facebook search provide the quality results google provides?

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Dante Monteverde 11-23-2010 1:13 PM

While I agree with JimD that Facebook usability leaves something to be desired.

However ViruosOnline, I think that's the point. Facebook is trying to change the search landscape from doing a keyword search to get the quality results your looking for to instead asking the friends and brands you trust on Facebook. That's the thing, Facebook is becoming far more than a site for entertainment. Users are making online transactions directly from Facebook and that's what Google should be worried about.

RichardT 11-28-2010 5:00 AM

I think you're right. I hear facebook users are basically spearheading the trend of peer to peer searching, i.e, product reviews, brand opinions, information swapping, etc. and that may reduce Google's grip on search if people begin their search queries with their peers (sphere searching).

As network groups grow on facebook I can envision people just searching through various or even niche oriented groups for answers because it's more targeted than search engines.

If I want information related to internet marketing I go to website Magazine, Sphinn, Warrior Forum, Digital Point etc. not Google because these sources are very targeted and have proven to be reliable and resourceful.

Google I'm sure is in their think tank looking for solutions to regain their search choke hold!

Anthony Howard 12-01-2010 2:06 PM

I agree a bit with everyone....Though we have had crazy and unprecedented results for our clients conversion rates from facebook ads, over google adwords. Not to mention the price difference was huge.Even though I do not like the way facebook ads operates at all, the results have been showing at least for us, and our clients.

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