If you ever needed convincing that social media should be a part of your marketing mix - this is it.
According to Hitwise, Facebook's traffic increased a whopping 60 percent between November 2009 and November 2010. Even more stunning is that Facebook accounted for nearly one-fourth of page views and 10 percent of all Internet visits. That's well over Google's 7 percent.
"The market share of page views for Facebook.com was 24.27 percent last week, 3.8x the volume of the second-ranked website, YouTube.com, with 6.93 percent," said Heather Dougherty, Experian Hitwise's director of research.
If Google ever faced true competition, this is it.