Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers.
The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to their business. Yelp users have been able to check-in to businesses for over a year, but this is the first time that business owners can reward their patrons for doing so. An interesting aside is that Yelp has offered its clients metrics for how many people check into their busienss each week.
The Check-in Offers feature is available to Yelp for Business Owner clients in the US, Canada, UK and Ireland. A few businesses categories are excluded from participating, including those type of businesses that are "on the go" and don't provide services in one physical location, like plumbers or locksmiths.
Check-in Offers works much the same way as other location-aware services. The feature enables business owners to reward customers with a coupon when they check-in to a business. If a consumer chooses Yelp's Use It Now option on that visit, the coupon will disappear automatically from their smartphone devices in a few hours. If a consumer chooses to save the offer, it will be saved several places within the app, including the Avoue Me page, at the top of the business page and on the check-ins tab.