Website building platform Wix has released a Facebook application for the creation of Web pages that can be embedded inside Facebook Fan and Community pages. For those without any familiarity with the Facebook Markup Language (FBML), the application could prove quite useful.
The application essentially adds a "My Site" tab next to your business' Fan Page Wall and includes a fully functional and interactive version of a website (built through Wix). A demo can be viewed on the application’s own Fan Page, WixYourPage. (Click the “My Site” tab to see an example.)
Wix is developing templates specifically for the app currently and it's desperately needed. A review of a few of the example sites reveals that while there is certainly potential for embedding full websites into Facebook, and that Wix is immensely well positioned to do so, most websites simply don't work well within the allotted space.
Wix, however, certainly believes in the viability of the offering. “The implications of this are nothing short of revolutionary. It allows users to take full advantage of the benefits already offered by Facebook as a powerful promotional resource for business owners,” said Ido Rabiner, Wix’s Product & Project Manager of the Facebook app. "We are bringing the uniqueness of Wix to the largest social network… keeping all our features and advantages available to all.”
While it might not be revolutionary, the Wix application is an ideal solution for those that don't want or don't have the time to develop a custom Facebook page.
Related Reading on Wix
- Wix Launches Video Feature
- Free Flash eCommerce Website Builder