New fundraising platform Rec.fm announced a special holiday promotion that doubles the amount of money consumers can earn for their favorite charities.
Rec.fm normally gives 51% of its site earnings to charity, but now through December 31st, 100% of revenue generated by Rec.fm will go to its non-profit partners which include the American Red Cross, Water.org, the American Foundation for Children with AIDS, Kiva and the National Foundation for Cancer Research.
Rec.fm surfaces a new source of revenue for charitable organizations: product recommendations. Rec.fm users recommend products on behalf of a charity of their choice and share those recommendations on Facebook, Twitter and other social networks. When recommended products are purchased, a significant portion of the proceeds go to the selected non-profit or charity.
“Social network users alone spend over $150 billion annually in online purchases.” said Rec.fm President, John Appler, “Technology now makes it easy to contribute a significant portion of that spend to charity. Rec.fm is offering 100% of our revenue this season to get consumers into the habit of 'voting with their MasterCard' to help great causes as they shop.”