Welcome to the new age of link building - a time when we should all be greatly reliant on the quality of data.
SEM intelligence vendor AdGooroo and Internet marketing agency Rocket Clicks announced a partnership today that connects Rocket Clicks’ link building service, Link Publicity, with AdGooroo’s link building tool, Link Insight. Expect more link building services and search marketing agencies to follow suit (if they have not made efforts to already).
“This timely partnership provides a fitting response to the biggest shifts affecting search algorithms today,” said AdGooroo Founder and CEO Rich Stokes. “Top engines reward back links according to quality, not quantity, and AdGooroo and Rocket Clicks have aligned this joint offering to help marketers secure the best links available.”
Through the service, AdGooroo will provide its proprietary link building data to Rocket Clicks Link Publicity service. Rocket Clicks’ Link Publicity staff will then provide professional services to incorporate the data into its client strategies. In essence, Adgooroo is opening up its service to Rocket Clicks staff - but it's the quality of data available that makes this newsworthy.
“AdGooroo showed great foresight when they developed the Link Insight tool to reliably rate the quality and trust factor in links and to sniff out where those quality links are. This has a profound impact on those who approach link building as a long-term strategy. It’s an exciting partnership,” said Rob Sieracki, partner and COO at Rocket Clicks.