Performance marketing leader LinkShare has reported record year-over-year growth during the Thanksgiving holiday shopping period with same store sales increasing more than 50 percent on Black Friday and more than 45 percent on Cyber Monday.
Strong growth was seen across a wide variety of product categories with the strongest performing segments being luxury, apparel and personal care, which all saw triple digit gains year-over-year.
LinkShare network data also reflects the larger trend of consumers starting their research and holiday buying earlier in the year. Beginning in the first half of November, shoppers began their holiday research and shopping then continued right through Thanksgiving weekend making it a full Cyber Week.
While Black Friday and Cyber Monday remained the best performing days for LinkShare advertisers and publishers, the Saturday and Sunday in between were also very strong, seeing a 58 percent year-over-year increase in sales during this time.
The performance of the LinkShare network also continues to significantly outpace overall retail e-commerce growth. According to comScore, overall retail sales year-over-year were up 9 percent on Black Friday and 16 percent on Cyber Monday, compared to 50 percent and 45 percent in the LinkShare Network, respectively.