Optify, a leading provider of hosted, enterprise search engine optimization (SEO) and social media software, has introduced some upgrades to its real-time marketing solution. New features include the extension of Optify’s international SEO capabilities, the addition of marketing ROI dashboards for Salesforce.com, and improvements to Optify’s real-time lead scoring capabilities.
“Optify delivers enterprise-class traffic generation, lead conversion, social media and ROI measurement for a variety of customers, including technology startups, online publishers and e-commerce vendors,” said Brian Goffman, co-founder and CEO of Optify. “These additional capabilities will enable marketing and sales teams to further drive success and measure results from their investments in the real-time Internet.”
Below are some highlights of the upgrade:
International SEO: Enables companies to efficiently manage worldwide search campaigns. Enterprise marketers can research keywords, track keyword performance and report business results in more than 30 countries, including the UK, Australia, France, Japan and India.
Salesforce.com Marketing Dashboard: Adds support for Chatter and a new marketing dashboard. Optify users can view ROI from SEO and social media through to leads, opportunities and revenue. Salesforce.com Chatter integration enables real-time updates of key customer events, such as visits to an important web page or registration for a webinar.
Lead Scoring: Enables marketers to filter and prioritize visitors and leads based on key criteria. Optify supports multiple lead scores incorporating a wide variety of measures, including profile data such as company size and number of employees, and behavioral data such as repeat visits or registering as a lead. Updated in real time, lead scores can trigger key events in third-party applications like ExactTarget, and are integrated into Optify for Salesforce.com.
Optify Dashboard: Enables individual users to customize their views to meet business needs. For example, SEO users can set up widgets to see what keywords are driving traffic and leads, while sales teams can use their website feed to view the latest information about website visitors and leads. Extensive reporting capabilities enable any report to be turned into a customized widget, allowing users to fully control their experience.
Optify customers include LexisNexis, Microsoft, Marchex, SchemaLogic, Corensic, The St. Petersburg Times, Payscale, AdReady and Varolii, and the company says they see on average more than a 300-percent increase in leads and conversion rates, and more than a 100-percent increase in website visits over a period of four months.