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Trust in a brand or retailer is now more important to online consumers than any other time in the Web’s history. It is absolutely essential for today’s e-commerce merchants to build trust in order to be successful, and...
For a few benjamins, Snoop Dogg could like your Facebook page. ad.ly, a company which facilitates celebrity endorsements on Twitter announced it has extended its offering into Facebook pages with six of its 150 current advertisers...
Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone...
CRM software SugarCRM annouced a new integration with the IBM LotusLive collaboration suite , the first in a series of offerings following SugarCRM joining the IBM Global Alliance Portfolio as a cloud solutions provider. The integration...
Accredited professionals ( lawyer, accountant, engineers, doctor, etc. ) might want to consider adding a .PRO extension into their domain portfolio. Encirca , the ICANN accredited registrar for dot Pro, says that demand for the Internet...
Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor Topsy just launched a free social analytics tool which aims to help marketers and publishers discover and measure...
According to the year-end data from companies such as Elance and oDesk , the freelance Web workforce is stronger today than it’s ever been. This is partly due to an uncertain economy that has pushed many workers into the freelance...
Group coupon buying has overrun the Internet. A $6 billion buyout offer of Groupon.com from Google should be enough evidence of that. Now, Groupon is getting hit from all sides. LivingSocial has turned up the heat , Yelp.com has introduced...
Mobile shopping applications that provide consumers access to price comparisons, product availability, coupons, recommendations, ratings and reviews helped drive online spending to record highs during the 2010 holidays. However, according...
SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting. In recent customer deployments, SiteSpect’s automated multivariate performance...
The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender...
The click fraud rate dropped in the fourth quarter of 2010 for the first time since the middle of 2009, according to a new report from Click Forensics. The rate dipped from 22.3 percent in Q3 2010 to 19.1 percent in Q4, ending a string...
Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly...
Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current...
Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First...
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