Media distribution service Business Wire released an enhanced version of its media monitoring service NewsTrak Clips this week.
The service, which is finding itself competing with a deep pool of pure-play social media monitoring providers, now provides improved keyword searching and filtering of archived clips (by language, time frame, publication), dynamic creation of 3-D charts and graphs for media measurement, delivery of clips into individual folders (also includes drag and drop navigation for moving clips between folders), the ability to create a branded newsletter using retrieved clips, and the ability to export clips, charts or both to multiple formats.
Two other noteworthy features should make for a strong offering in the very competitive market, particularly for public relations and online marketing agencies.
- The service's social media monitoring has been enhanced to include crowdsourcing features that allow users to add new sources, revise data in existing sources, and identify sites as spam.
- Clips are permanently archived for as long as a user subscribes to this service that is powered by CyberAlert and provides a powerful search engine for highly relevant filtering, sorting, retrieval and sharing.