Time to Put Joost on Your Radar

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world - something Web professionals need to know about.

Adconion Media Group, who purchased Joost in 2009, has announced they will spin off Joost Video Network as its own standalone business; shifting from a video distribution network to a full-scale video ad business. Joost Video Network will aggregate content, then pair advertisers with that content so ads are shown to the most relevant audience.

According to Tyler Moebius, CEO of Adconion Media Group:

"Video has always been a top priority for us, and after carefully watching the market and listening to our clients’ needs, we knew that now was the time to be aggressive and spinoff a successful product to become an even more successful standalone business. We are well positioned to capture more of the video market because unlike other pure-play video networks, we can provide both massive reach and scale across a broader suite of products such as: pre-roll, in-banner video, expandable ads, road blocks and custom skins and integrations on Joost.com."

In 2010, Joost boasted revenue in the $30 million range and that number is expected to reach triple digits in 2011. That would make Joost the largest video ad network in the world. The timing couldn't be better for Joost and advertisers. In comScore's latest Video Metrix, they found that in December 2010, 172 million U.S. viewers averaged 14.6 hours of online video viewing per user and that 6 billion ads were viewed against 5.2 billion video viewing sessions.

Joost will launch a website dedicated to advertisers and agencies in March, 2011.

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

3 comments

Wade 01-28-2011 7:07 PM

I had no idea what I was doing with SEO, then I found Website magazine. This magazine has taught me so much this past year. Anyone with a website should have a subscription.

Mike Phillips 02-03-2011 2:11 PM

Well thanks, WadeF. Delighted we could help you with your business!

Atlanta Real Estate 02-20-2011 7:48 PM

No doubt. I feel the same way and I'm really enjoying my 3-year subscription.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter