Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor Topsy just launched a free social analytics tool which aims to help marketers and publishers discover and measure what keywords, terms and URLs are trending on the social Web.
Users of the tool are able to identify top trending links from their own site, understand what links are trending for their competitors, and even uncover some historical trends (two weeks worth) for three keywords or domains at a time.
What makes Topsy Social Analytics so interesting is that it quantifies several data points that are used to describe trending curves found within each query, including the number of influencers, the velocity (the rate at which a link's popularity is increasing), momentum and the peak period.
"While publishers have some understanding of what's going on within their domains via metrics like page views, clicks and conversion, most struggle to understand what's happening around their domain, name and brand across the web," said Vipul Ved Prakash, Co-Founder & CEO, Topsy. "Specifically they need insight into what's trending now relative to historical benchmarks. Our Social Analytics offering will provide marketers and publishers with valuable information about what is most attractive to their audience so they can better market their content."