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Celebrities a Driving Force in Social Media

For a few benjamins, Snoop Dogg could like your Facebook page. 

ad.ly, a company which facilitates celebrity endorsements on Twitter announced it has extended its offering into Facebook pages with six of its 150 current advertisers. During the 2010 holiday season, Ad.ly matched six brands with over a dozen celebs to endorse their products. The results were interesting - the brands saw an average of 49,000 consumer visits campaign, and averaged 500 comments and likes per post. Pretty impressive. 

“Celebrities are the driving force in social media, creating the lion’s share of content that attracts consumers and keeps them coming back,” said Arnie Gullov-Singh, CEO, Ad.ly. “Facebook is no exception. By expanding into the world’s most popular social network, we’re making it easy for Marketers to tap the power of celebrity influence at scale.”

Ad.ly’s celebrities range from artists like Mandy Moore, Channing Tatum and Snoop Dogg to pro athletes like Derek Fisher, Paul Pierce and Nick Swisher. Its 150+ advertisers include Sony, NBC, Microsoft, Toyota, LionsGate, AT&T, BestBuy, Old Navy, THQ and others.

Posted Jan 31 2011, 02:59 PM by Peter A. Prestipino
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Comments

Sergio Rodriguez wrote re: Celebrities a Driving Force in Social Media
on 02-01-2011 10:51 AM

Sounds interesting. Any insight into how much such an endorsement would cost???

Nick Stamoulis wrote re: Celebrities a Driving Force in Social Media
on 02-04-2011 8:52 AM

I'd be intrigued to know if you could connect the celebrity endorsement directly with an increase in sales/conversions. The 49,000 consumer visits is definitely impressive, but did the companies see a higher conversion rate than before they launched the campaign? Consumer attention is step one, but getting them to do something once they notice your brand is just as important.