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February 2011 - 'Net Features

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Death of the Ad Network?

Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe. Over the weekend, these companies announced they will eschew the big ad networks and instead rely on their own, private system...

Published Mon, Feb 28 2011 7:45 PM by Mike Phillips

Filed under: google, online advertising, ad networks, tribune, Hearst, farmer update, The New York Times Co., Gannett
Email Campaigns and Customer Preferences

Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing campaigns and website...

Published Mon, Feb 28 2011 6:45 PM by Peter A. Prestipino

Filed under: analytics, marketing, email, exacttarget, webtrends 9
IAB Code of Conduct

The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization. The IAB's...

Published Mon, Feb 28 2011 5:45 PM by Peter A. Prestipino

Filed under: advertising, iab, behavioral advertising
Google’s Local Land Rush Open Now

Most discussions involving Google over the past few days have revolved around the recent algorithmic changes and how they will affect industries across the Web. Lost to many in the announcement and ensuing debate was a less-discussed feature that has...

Published Mon, Feb 28 2011 3:00 PM by Linc Wonham
LinkedIn Launches New Search Feature

A recently launched service from LinkedIn provides users with a new way to search for companies. Intended to aid job-seekers as well as business-minded social networkers, Company Search not only uses attributes such as location, industry and size, but...

Published Mon, Feb 28 2011 7:00 AM by Linc Wonham

Filed under: linkedin, employment, company search
OneRiot Introduces Social Targeting for Mobile

Online advertising marketplace OneRiot has launched a social targeting service in which advertisers can reach mobile users through interest profiles, demographics, social influence and real-time conversations. Audience profiles are created via social...

Published Mon, Feb 28 2011 4:00 AM by Linc Wonham

Filed under: mobile advertising, oneriot, social advertising
CRM to Pace Software Spending in 2011

A Gartner survey of global technology professionals indicates that spending on customer relationship management (CRM) software is expected to see the biggest increase of all the application software markets in 2011. In comparing this year’s budgets...

Published Sun, Feb 27 2011 10:00 PM by Linc Wonham

Filed under: crm, crm software, customer relationship management
ShopSquad Offers a Different View of Social Commerce

A new social commerce platform is attempting to join consumers in need of product advice via live video chat. The free service, called ShopSquad, gives shoppers access to a community of advisors ready to answer their questions. Released in alpha this...

Published Sun, Feb 27 2011 7:00 PM by Linc Wonham

Filed under: social commerce, shopsquad, video chat
Optimizing for Adwords Conversion

Google Adwords announced the availability of a new ad rotation setting that will show advertisers' ads that are most likely to receive conversion. Previously advertisers were able show ads that were expected to receive more click activity or select...

Published Sun, Feb 27 2011 1:00 PM by Peter A. Prestipino
DotNetNuke Acquires Active Modules

DotNetNuke , an open-source content management system for Microsoft.NET, announced a rather interesting acquisition this week - Active Modules, a leading provider of social collaboration solutions for the DotNetNuke platform. Active Modules has been offering...

Published Sun, Feb 27 2011 10:00 AM by Peter A. Prestipino
Adobe Supports Google One Pass and Apple Subscriptions

Adobe announced that its Digital Publishing Suite now supports both Apple App Store Subscriptions and Google One Pass. The program is available only to large scale publishers right now but expect many other magazines and newspapers to jump on board in...

Published Sun, Feb 27 2011 7:00 AM by Peter A. Prestipino
Video Matters to Merchant Conversion Rates

Ecommerce video solution Treepodia announced that an evaluation of its own product video performance on retail sites demonstrated higher conversion rates across the board. While it would be easy to say the report is a bit self-serving (to say the least...

Published Sat, Feb 26 2011 4:00 PM by Peter A. Prestipino
Shopping and Facebook - Hit the Payvment

Payvment, an ecommerce platform for Facebook , today launched a shopping mall on the social network with over one million searchable products. Features of the shopping mall include: - a directory to make locating stores or brands easy - the ability for...

Published Sat, Feb 26 2011 1:00 PM by Peter A. Prestipino

Filed under: ecommerce, facbeook, Payvment
Network Solutions Goes Mobile with DotMobi

As more and more of the world’s population begin using their mobile devices to access the Web, having a mobile website has become increasingly important for Internet professionals. And you just knew this would lead somewhere didn’t you? Network...

Published Sat, Feb 26 2011 10:00 AM by Peter A. Prestipino
Affiliate Benchmarks

AffiliateBenchmarks, the affiliate research division of NETexponent, has revealed the results from its 2010 survey of the affiliate marketing industry. The report was compiled using data from 10,000 affiliates. Networks and associations whose affiliates...

Published Sat, Feb 26 2011 7:00 AM by Peter A. Prestipino

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February 2011 - 'Net Features