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Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe. Over the weekend, these companies announced they will eschew the big ad networks and instead rely on their...
Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...
The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...
Most discussions involving Google over the past few days have revolved around the recent algorithmic changes and how they will affect industries across the Web. Lost to many in the announcement and ensuing debate was a less-discussed...
A recently launched service from LinkedIn provides users with a new way to search for companies. Intended to aid job-seekers as well as business-minded social networkers, Company Search not only uses attributes such as location, industry...
Online advertising marketplace OneRiot has launched a social targeting service in which advertisers can reach mobile users through interest profiles, demographics, social influence and real-time conversations. Audience profiles are...
A Gartner survey of global technology professionals indicates that spending on customer relationship management (CRM) software is expected to see the biggest increase of all the application software markets in 2011. In comparing this...
A new social commerce platform is attempting to join consumers in need of product advice via live video chat. The free service, called ShopSquad, gives shoppers access to a community of advisors ready to answer their questions. Released...
Google Adwords announced the availability of a new ad rotation setting that will show advertisers' ads that are most likely to receive conversion. Previously advertisers were able show ads that were expected to receive more click...
DotNetNuke , an open-source content management system for Microsoft.NET, announced a rather interesting acquisition this week - Active Modules, a leading provider of social collaboration solutions for the DotNetNuke platform. Active...
Adobe announced that its Digital Publishing Suite now supports both Apple App Store Subscriptions and Google One Pass. The program is available only to large scale publishers right now but expect many other magazines and newspapers...
Ecommerce video solution Treepodia announced that an evaluation of its own product video performance on retail sites demonstrated higher conversion rates across the board. While it would be easy to say the report is a bit self-serving...
Payvment, an ecommerce platform for Facebook , today launched a shopping mall on the social network with over one million searchable products. Features of the shopping mall include: - a directory to make locating stores or brands easy...
As more and more of the world’s population begin using their mobile devices to access the Web, having a mobile website has become increasingly important for Internet professionals. And you just knew this would lead somewhere...
AffiliateBenchmarks, the affiliate research division of NETexponent, has revealed the results from its 2010 survey of the affiliate marketing industry. The report was compiled using data from 10,000 affiliates. Networks and associations...
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