Leave Explicit SERP Feedback for Google

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Google is on the hunt for content farms - sites with shallow or low quality content - announcing the release of an experimental Chrome extension for people to block sites from appearing in their Web search results. 

In addition to blocking the site from appearing, the extension also sends the blocked site's information to Google. Should Google opt to use the feedback as a ranking signal in the future (since they will have the ability to analyze that feedback individually and in aggregate), those responsible for SEO are going to want to keep an eye on the impact.

When users block a site with the Chrome extension, they will not see the results from that domain again. Site blocks can be revoked at the bottom of the SERPs, and lists of the blocked sites can be edited. 

The extension is currently available in English, French, German, Italian, Portuguese, Russian, Spanish and Turkish.

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3 comments

Sergio Rodriguez 02-15-2011 11:41 AM

This is actually an on-going initiative for Google. It only makes sense. There are many who think that putting up a website and just packing on information will eventually attract visitors and generate revenue. Well beware, it really isn’t that simple. Especially these days. The Google algorithm is quite the intelligent one. It can determine whether or not a site is built on quality content or just a bunch of random information. I always suggest people build their sites around well researched, highly informative, quality content. That way, when these search engines are tweaked to improve their search results, you have a quality website that will continue to rank highly within the search results.

Nick Stamoulis 02-16-2011 8:34 AM

It's good to see Google making a direct effort to remove content farms from their search results. The pages have gotten so cluttered with so many irrelevant and spammy sites; it's starting to affect the user-experience. Giving users the ability to edit the search results is a smart move to put Google in their good graces.

Atlanta Real Estate 02-20-2011 10:22 AM

Interesting but also abusable and concerning, if Google really does use this data for anything.

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