Payvment, an ecommerce platform for Facebook, today launched a shopping mall on the social network with over one million searchable products.

Features of the shopping mall include:

- a directory to make locating stores or brands easy
- the ability for user to “like” what they want
- personalized recommendations using the social graph
- a dashboard for likes and what friends like too

“The Shopping Mall on Facebook is where online shopping gets truly social,” said Christian Taylor, founder and chief executive officer of Payvment. “We are confident that the Shopping Mall on Facebook will be the place people go to discover new brands, great deals, and the products they and their friends want.”