Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing campaigns and website traffic are having on their business. 

The integration essentially enables Web marketers to add ExactTarget tracking data into Webtrends Analytics Insight via WebTrends’ RSS Overlay feature creating a visual display of key metrics data such as page views or time-on-site. The integration also allows marketers to instantly segment Webtrends data to create targeted messages through ExactTarget’s newest Audience Builder product.

“With ExactTarget’s next generation of integration with Webtrends, marketers can unlock the power of their website data to create automated email and interactive marketing programs tailored specifically to the unique needs and preferences of customers or prospects around the world,” said Scott Roth, senior director of partner marketing and alliances at ExactTarget.