The Interactive Advertising Bureau’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization.
The IAB's Code of Conduct focuses on 1) educating individuals about behavioral advertising, 2) providing "clear, meaningful, and prominent notice that describes data collection and use practices, 3) provide consumers with the ability to "exercise choice with respect to the collection and use of data for online behavioral advertising purposes, and 4) data security. The entire IAB Code of Conduct can be reviewed here (PDF).
“The IAB believes an industry as young, dynamic and vibrant as this one, an economic engine of the U.S., responsible for so much employment and innovation, needs to be responsible and that self-regulation is in the best interest of our members,” says Mike Zaneis, Senior Vice President, Public Policy & General Counsel. “We are pleased that our members have embraced this groundbreaking commitment.”
Current IAB members will have six months to become compliant with the Code and new members will need to come into compliance within three months of joining the IAB. The Council of Better Business Bureaus (CBBB) will handle monitoring and enforcement and will work pro-actively with the IAB to help member companies come into compliance in the event of a complaint.