The Social Dimension of Adobe

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Adobe’s Online Marketing Suite is rapidly becoming one of the most robust solutions available for Web professionals. Adobe last week introduced SocialAnalytics, a product within the Online Marketing Suite which enables marketers to monitor and measure social media.

The application aggregates relevant activity from social networks and online communities and correlates how the activity impacts key metrics and brand perception. Adobe’s SocialAnalytics augments the platform existing social measurement and optimization capabilities with Facebook measurement (insights on Facebook pages, fan demographics, likes/shares), viral video measurement and Twitter measurement. If that weren’t enough, marketers can also view app usage data in context with other social activity.

“The social Web is the largest focus group on the planet and marketers are striving to figure out how best to listen and participate,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “What marketers have been missing is a solution that helps them identify the most relevant voices and activities, tie social activity to brand and business impact and then take action to optimize that impact. Adobe SocialAnalytics can inform how a company participates on the social Web, removing guesswork and replacing it with strategies or experimentation built on insight.”

The product is currently in beta and general availability is expected in Q3 of 2011.

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