Video is not the next big thing, it's the new big thing.
Sorenson Media's online video platform has a few new features worth mentioning including full video player compatability, WebM support, Facebook integration, automated video sitemaps, closed captioning support and a direct integration with Sorenson's Squeeze server.
“With more video formats and players than ever before, customers demand choice and control. We designed this new feature to give them both, without sacrificing the ease of use for what is already the most intuitive and highest-quality OVP on the market,” said Eric Quanstrom, COO of Sorenson Media. “With these enhancements, users benefit not only with from full integration with social media tools and the industry-best Squeeze encoding engine, but also from Sorenson 360’s unique mix of comprehensive advantages.”
Users can now choose from all major video players (Flash, Quicktime, HTML5 and Silverlight) and publish video in the most popular formats, including Flash (Spark and VP6), MPEG-4 (H.264), WebM and Windows Media (VC1). Sorenson 360 supports WebM encoding and playback for users interested in creating Web environments using HTML5. The ability to automate the creation of Video Sitemaps for the purpose of SEO is another of the more marketer friendly features of the platform and something that will be most appealing to agencies.
Social and video of course go hand in hand and Sorenson has got something for that community in Facebook Integration. The video player now includes an Facebook sharing button on the video player giving users the ability to post their video along with comments directly to their Facebook accounts