White-label group buying platform PoweredByTippr™ today announced the launch of the PoweredByTippr (PBT) Marketplace, an online market for merchants, sales agents and publishers to exchange daily deal offers.
Users of the PBT Marketplace can post available deals, search for deals, negotiate pricing, reserve inventory, purchase vouchers, report deal issues, and process payments all from one location; providing a streamlined approach to daily deal offer exchange.
“Publishers know that optimizing the right deal mix for their audience is a key ingredient for success, and we have been helping PoweredByTippr Publishers manually with this task for a long time,” said Tippr CEO, Martin Tobias. “Now we have created an online marketplace with our patent pending, industry leading targeting technology, DealRank, for sales agents and publishers to exchange offers and simplify all of the complex logistics. This allows them to focus on what they do best – aggregating a passionate audience and providing context around the most relevant deals.”
The PBT Marketplace relies on some interesting technology including Dynamic Offer pricing, DealRank scoring, and Open Deal Format (ODF) compatibility. Deals in the Marketplace have a “buy it now” price in addition to a "bid/ask" process to allow for Dynamic Offer pricing between buyer and seller.
PoweredByTippr's DealRank™ however might be the most interesting aspect of the platform. The technology uses a predictive algorithm that optimize which deal a publisher should run against their particular audience at a specific time, in order to maximize relevancy, for the benefit of higher rates and margin.