Pay-per-call campaigns are gaining significant momentum within the affiliate industry, both as a way for Web marketers to increase sales and improve returns on their advertising dollars.
The latest evidence comes in the form of a white paper produced by RingRevenue, a technology provider that powers the pay-per-call platforms for Commission Junction, LinkShare, Google, ShareASale and several other affiliate networks. The case study reveals how Progrexion Marketing leveraged RingRevenue to partner with more than 1,200 affiliates who drive on average around 300 to 400 incremental calls per day.
Progrexion has seen a 630-percent growth in sales from their pay-per-call campaigns since launching the program in July 2010, with an average month-over-month growth of 53 percent.
“The success of our pay-per-call program has been amazing, and is continuing to grow,” says Progrexion’s affiliate manager Travis Hopkins. “The new publishers that we’ve added to our program are driving a significant volume of high-quality calls that are converting for them 30 to 40 percent of the time and are now generating about 400 new clients per month.”
In the white paper, RingRevenue says that key to any pay-per-call campaign is the quality of the affiliates promoting it. RingRevenue provides publishers with the tools they need to access, manage and optimize call-based campaigns, and affiliates promoting call-based campaigns benefit from increased commissions and higher conversion rates.
“With pay-per-call, we achieve much higher conversion rates than straight Web,” says Jeremy Siders from Web Ink, one of the affiliates in Progrexion’s pay-per-call program. “We consistently see conversion rates above 30 percent, and with Progrexion’s program paying commissions on calls and on each completed sale we drive, we are able to directly tie a phone call that results in a sale to our own promotional efforts, allowing us to make better decisions and see a greater ROI on our own search marketing spend.”