A New Platform for Subscription-based Selling

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A new e-commerce solution worth exploring launched last week at SXSW in Austin, Texas. SaaSy strives to be the most all-inclusive selling platform serving the growing market of software-as-a-service and Web services companies that offer subscription-based digital services and goods.

Because SaaSy is the product of billing and merchandising solutions provider FastSpring, the new service is part of an easy-to-use but powerful full-service e-commerce platform. FastSpring, a six-year-old trusted reseller of software products and services that already works with more than 1,000 companies, is the merchant of record for all SaaSy transactions.

This separates SaaSy from competitors in the online subscription billing space such as Chargify, Spreedly and Recurly, which offer basic recurring billing services for companies selling software-as-a-service. Those and others generally require that these SaaS, Web 2.0 and Web services companies obtain their own merchant accounts and find their own subscription e-commerce solutions, whereas SaaSy takes on those and other responsibilities such as purchasing and delivery, licensing and activation, buyer satisfaction and payment-based customer support.

Your subscription-based customers can pay for their services globally with major credit cards and SaaSy provides a customizable order page that can match the design of your website. SaaSy, and FastSpring before it, are the work of CEO Dan Engel, who directed Web marketing for the multi-billion dollar advertising products AdSense and AdWords as Google’s marketing manager.

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