Elastic Path Software released a new version (6.3) of the enterprise ecommerce platform. The platform now includes Subscriptions and A/B Split Testing-features which could help providers of digital goods and services stay competitive in the growing online market.
The Subscriptions feature of Elastic Path 6.3 enables enterprises to sell digital goods and services with a recurring charge as part of a bundle or as a standalone item - ideal for software and game vendors, consumer and business services, and providers of digital media such as books, publications, music, video, and information.
Elastic Path 6.3 will also include A/B Split Testing, integrating the multivariate testing capabilities of Adobe® Test & Target to combine price testing with web experience testing - giving enterprises the capability to discover the most profitable price points.
In addition to Subscriptions and A/B Split Testing, Elastic Path Commerce 6.3 also includes Advanced Search, which allows users to filter searches based on more complex criteria such as price ranges, and the exclusion/inclusion of certain brands-just one more feature from Elastic Path Commerce 6.3 to help enterprises stay competitive in the growing market of digital goods and services.