Demand Media announced that they will be drawing from Getty Images’ library of rights-managed images, video footage and audio clips for use on their websites including typeF, LIVESTRONG.com and eHow.
Under the agreement, Getty Images will also become Demand Media’s exclusive distributor of stock video, allowing Getty Images to license the videos for specific uses at gettyimages.com.
“Demand Media’s video library provides our customers with access to stock video across hundreds of new topical categories,” said Craig Peters, senior vice president of business development at Getty Images. “Our partnership also allows for Getty Images to reach new customers by distributing our digital assets through Demand Media’s fast growing network of web properties.”
Demand Media has over 200,000 short form videos in its library covering topics like cooking, home renovation and fitness tips.
“Like Getty Images, we strive to create and distribute high quality content to a broad audience,” said Steven Kydd, executive vice president of Demand Media Studios. “Licensing our videos through Getty Images and including their award winning digital assets across our online properties was a natural fit for both of us.”