Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode of Website Magazine radio we speak with Joe Culotta, founder of Smash Hit App about some tactics to market your mobile app.

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Below, a YouTube video mentioned by Culotta as a good example of a mobile app marketing video.