Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its “conversational” media planner and buying component of its online ad platform.
BuzzPlanner now includes the ability to input specific brand goals which generate hundreds of URLs that can be targeted with ads, optimize the placements according to conversation change metrics, and scale the media plan to maximize return.
After inputting a query based around specific audience and campaign objectives, the planning module ranks and outputs hundreds of URLs for targeted ad placement, which the company then places on behalf of the brand. BuzzPlanner also allows the company’s media team to optimize during the campaign as it uncovers more dense, relevant and higher reach conversations to greatly improve ROI.
“We did business with more than 70 of the Fortune 1000 companies last year providing them the ability to improve ROI through our integrated solution using conversational metrics as our levers of optimization,” said Dave Hills, BuzzLogic’s CEO. “In a world where all content is social and conversations take place throughout the visible Web, the improvements to BuzzPlanner help scale and optimize media plans and buys for the highest return.”