Pay-Per-View Video from DaCast

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Self-service live-streaming platform DaCast has integrated a rather innovative payment system (dubbed Pay-in-Play) which is embedded into the DaCast video and audio player. That’s right – consumers will pay inside the video and audio player directly.

As far as I know this is one of the first fully integrated solutions to offer viewers a way to pay for premium content and for publishers to sell media. It’s like Pay-Per-View for the digital media set.

According to DaCast, based on a month long testing from a pool of beta-testers, conversion rates were increased by 233% - not too bad.

The DaCast Pay-in-Play system is currently available now to DaCast users. Broadcasters already using DaCast’s rich monetization features will see the new Pay-in-Play already integrated into their pay per view streams.

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1 comment

Mary 06-11-2012 4:52 AM

I wonder if this will revolutionize pay per video technology, and how other companies will start to incorporate this. If video sharing websites start using this to charge for premium video, we could see video marketing becoming more and more profitable. Consumers would not be as happy about it though.

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