Make no mistake about it – email marketing is alive and well. It’s thriving, in fact, and email newsletters continue to be one of the most effective tools available to Web marketers and online businesses in every category.
A recent Pew Research study found that more than half (56 percent) of Internet users subscribe to an email newsletter of some kind, and marketers, merchants, brands and bloggers are increasingly using the platform to get their messages across to consumers.
The challenges, of course, include creating content that recipients will want to consume on a regular basis, and building a list of subscribers that fosters the growth of your business and revenues. Those issues are addressed in the upcoming May issue of Website Magazine’s feature article, Email Superhero Strategies.
But for superhero-strength email solutions, look no further than the list below. In no particular order, here are 10 services that can help a small business or affiliate website leap tall buildings in a single bound – and all that other good stuff.
One of the most popular solutions for small businesses making the transition from traditional blogging to full-scale email marketing, MailChimp offers an impressive array of up-to-date but easy-to-implement features, including the latest in social and mobile marketing. Pricing ranges from the free solution that includes up to 2,000 subscribers per month to a $240 package that covers up to 50,000 subscribers.
Also recognized for its ease of use, Campaigner is an excellent startup service that offers multiple features to help users create, send and track their email newsletters. Campaigner’s suite of tools includes its own image-editing tool that allows customers to manipulate images without having to use additional software. Pricing starts at $10 per month with a 30-day free trial and goes to $55 per month for up to 10,000 email addresses.
A pair of Australian Web designers launched the software behind Campaign Monitor in 2004, and today the company provides email services for hundreds of thousands of Web marketers and businesses worldwide. Still based near Sydney, the service has stuck to its roots and caters especially well to the design community, but it is absolutely a full-service email marketing provider with a full feature list and attractive pricing for small businesses. Packages start at $15 per month for up to 500 subscribers and go up to $500 per month for up to 50,000 subscribers.
Easy editing tools, numerous social features and the latest mobile functionalities help define Constant Contact’s email marketing services, as well as nearly 500 newsletter templates to choose from to which marketers can add their own colors and logos. Pricing starts at $15 per month, which includes a 60-day free trial and up to 500 subscriber addresses, and goes to $150 per month and higher for 25,000-plus subscribers.
Not an email service provider per se, Posterous is a hugely popular microblogging site that has recently added features which allow users to transfer their blog content into email newsletters. We consider the service and the new feature definitely worth mentioning for affiliate blogging and small businesses starting email newsletters, and Posterous has intimated that email services will continue to be a focus going forward.
Since we threw you a little bit of an off-speed pitch with the Posterous mention, below are five more options to consider for super-charging your email marketing efforts. Don't forget to read the feature article in the May issue of Website Magazine for your Email Superhero Strategies.