Real-time marketing software and services provider Optify is extending its reach into organic search and social media. Closed-loop social media capabilities, enterprise-ready keyword features, link and page reports and the launch of Optify for the Cloud are among the new offerings included in the company’s updated platform for online marketers and publishers.

Optify’s new dashboard widget for Twitter for Business enables marketers to create and schedule tweets across multiple accounts, organize Twitter campaigns, score social media visitors and leads and track results from total visitors down to the individual lead. Marketers can also now track social media’s influence on SEO using the Pages application, which adds key indicators such as Facebook Likes and Shares.

The new release also includes Keyword Reports, showing keyword position over time and relative to competitors; Links, for link management; Pages, enhanced with social media metrics, and workflow and reporting features to optimize and align content for discovery.

Optify also announced cloud APIs that enable a broad range of custom reports and third-party applications to be powered by Optify data. Users can systematically enable data reporting in Excel, Tableau and other services.

Optify integrates with Salesforce.com and is now available on AppExchange.