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E-commerce software and services provider Miva Merchant is teaming up with Listrak, a leading email marketing solutions firm, to provide merchants with Listrak’s automated shopping cart abandonment solution. Shopping cart abandonment...
If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business...
Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...
Social commerce solutions provider PowerReviews has received a new patent relating to the method in which it delivers user-generated product reviews to more than 4,700 websites globally. This is the second patent PowerReviews has received...
American Express OPEN has launched a national contest called Facebook Big Break for Small Business , which is designed to help transform the way small businesses use Facebook to connect and engage with customers. The company will award...
Digital business analytics firm comScore has announced the beta release of its new Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones...
Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a very small stumbling block toward an increase in sales. That's what Dungarees has discovered. In just 30 days, and using...
According to its first-quarter earnings, The New York Times has sold more than 100,000 digital subscriptions since it launched the pay wall three weeks ago. Should these paying subscribers continue their subscriptions, NYT stands to...
While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...
Search marketing software provider WordStream has released a comprehensive new suite of tools designed to help marketers find and organize large numbers of targeted keywords for use in paid and organic search campaigns. The new Keyword...
Web content management firm Sitecore has announced the upcoming release of a new product group called the Customer Engagement Platform. The platform enables organizations to manage the full customer experience and is designed to create...
Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay...
A few separate stories this week point directly to mobile commerce, and show that many businesses are preparing for the next big e-commerce trend. To start, a report by Arc Worldwide titled, "Marketing to the Mobile Shopper,"...
We wrote in the upcoming June issue of Website Magazine that mobile analytics is most likely the next sector of the online world to erupt, as the demand for measuring the effects that mobile has for businesses and developers increases...
We’ve discussed the potentially big business of eBooks here in the past, and it’s happening even faster than expected. Not only have eBook sales tripled in the past year, but the total February sales of digitally formatted...
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