Multimedia marketing communications service PR Newswire has introduced some new social engagement tools that enable the simple integration of custom Facebook pages for businesses on the Web.

The new features are designed to enhance the Facebook presence of Web businesses and marketers by engaging with their existing fan base and capturing new fans through the social media channels from which they most frequently seek information.

“The level of engagement that can be cultivated through social media channels is undeniable and organizations today must consider their Facebook presence a significant part of their PR or marketing campaign,” says Ken Dowell, executive vice president of Audience Development for PR Newswire. “As part of our continued effort to provide our customers with effective audience engagement solutions, these new tools will help them leverage dynamic, interactive content to drive demand, awareness and opportunity.”

By designing custom tabs to highlight specific campaigns and products, Web marketers can share targeted, fan-only multimedia content and conduct special promotions and interactive polling to create a more in-depth and influential brand experience for their audience in one convenient dashboard.

Additional features include automatic posting of news releases, Twitter feeds and other multimedia assets to provide fresh data without any effort, as well as the ability for organizations to easily monitor and measure conversation and feedback on their Facebook pages.

PR Newswire will service the initial set-up and integration of the Facebook pages and provides the tools for maintaining and updating content without requiring the support of IT.