New Issue Available - May 2011

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Email is so ubiquitous in the daily life of a Web professional that it is easy to take it for granted. As it stands today, email remains an efficient, inexpensive and effective way to communicate with both existing audiences and prospective buyers.

Those who have learned how to use the power of email to their benefit are reaping the many rewards — higher sales, greater awareness and bigger profits, to name a few. The feature story of Website Magazine’s May issue highlights three key traits of email superheroes (and heroines); in acquisition, automation and deliverability through engagement. If the business you own or operate does anything with email, read these powerful superhero strategies for email marketers and possess the keys to the great hall of high conversion marketers.

Review the May 2011 Table of Contents Now

This edition of Website Magazine, of course, also features content on a variety of topics to ensure your website’s success. You will receive practical information on marketing and analyzing Web video, details on the trend of app store optimization (along with some useful tips), a raw and timely look at the latest do-not-track legislation, a discussion about the new IAB-proposed display advertising formats, and plenty more.

Website Magazine is also excited to announce a retooled series of columns for our readers. SEO Corner is now Mastering Search with Joe Kerschbaum, who will be splitting writing duties with Dante Monteverde. Ecommerce Express and Design and Development Digest are new additions which we hope will serve our readers’ interests well. Our regular columns, Conversion Cache with Tim Ash, and Findability Makeover with Heather Lutze, can now be found online — bringing these thought-leaders more frequent exposure to our Web business community.

Enjoy this issue of Website Magazine and remember to share your stories of ’Net success with our editors at WebsiteMagazine.com.

 

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