Email is so ubiquitous in the daily life of a Web professional that it
is easy to take it for granted. As it stands today, email remains an
efficient, inexpensive and effective way to communicate with both
existing audiences and prospective buyers.
Those who have learned how to use the power of email to their benefit are
reaping the many rewards — higher sales, greater awareness and bigger
profits, to name a few. The feature story of Website Magazine’s May issue
highlights three key traits of email superheroes (and heroines); in acquisition,
automation and deliverability through engagement. If the business you
own or operate does anything with email, read these powerful superhero
strategies for email marketers and possess the keys to the great hall of high conversion
Review the May 2011 Table of Contents Now
This edition of Website Magazine, of course, also features content on a
variety of topics to ensure your website’s success. You will receive practical
information on marketing and analyzing Web video, details on the trend
of app store optimization (along with some useful tips), a raw and timely
look at the latest do-not-track legislation, a discussion about the new
IAB-proposed display advertising formats, and plenty more.
Website Magazine is also excited to announce a retooled series of
columns for our readers. SEO Corner is now Mastering Search with Joe Kerschbaum,
who will be splitting writing duties with Dante Monteverde.
Ecommerce Express and Design and Development Digest are new additions
which we hope will serve our readers’ interests well. Our regular columns,
Conversion Cache with Tim Ash, and Findability Makeover with Heather
Lutze, can now be found online — bringing these thought-leaders more
frequent exposure to our Web business community.
Enjoy this issue of Website Magazine and remember to share your
stories of ’Net success with our editors at WebsiteMagazine.com.