With the explosion of Groupon, LivingSocial and others in the daily deal space, it's kind of amazing it took this long for DealPulp to come around. But DealPulp has arrived and it offers the same daily deal mania to pure-play online retailers. As one might imagine, it works by promoting one daily deal for one online retailer per day, that users can purchase and use on the retailer's website. Once the user purchases the discount, a unique promo code is generated that is used at checkout to get the discount.
While discounts to local businesses (and sometimes national stores) have seen great success, DealPulp director of brand strategy Jess Swain sees a hole in the market. "It looks like the trend is to expand into hyper-localized deals," Swain says. "That is great if you like local, but maybe it is a little bit of tunnel vision."
DealPulp can also be used by brick-and-mortar stores to drive online sales. And that makes perfect sense. It also could be a very good way to drive awareness of a store's online presence, apart from the discount alone.
Another attractive element of DealPulp is that they offer an affiliate program for website owners. It pays a healthy 25 percent commission of the cash value of purchases, post-discount. Once enrolled in the affiliate program, widgets are available to embed on websites, in varying sizes.
To date, DealPulp.com shows more than 90,000 members.