Pay Per Visit Email Marketing Software Launches

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The launch today of Pay Per Visit Email (the company's actual name) caught our attention and it will likely do the same for you, particuarly in light of the release of Website Magazine's May 2011 Email issue. The service is truly unique in concept and as far as I know is the only email service of its kind. Whether it actually works or is as cost effective as it seems is still up for debate.  

While most email service providers charge their customers on some version of “volume of emails sent”, Pay Per Visit Email charges customers only when an email recipient clicks through to a website. This eliminates the risk of paying for emails that are not acted on or opened. No traffic, no cost for the email. How exactly the cost per email is calculate we were unable to determine. 

Some cost examples are available on the company's website however. One commercial lender sent 24,203 emails in one month and received 21 click throughs to its website.  A competitor charged them 1.1 cents per email sent for a total cost of $266. If they were to use Pay Per Visit Email, they would pay $1.00 per visit. So 21 clicks would mean $21.

According to David Chitester, CEO and Founder of Pay Per Visit Email, “We recognized that there was a great way to differentiate ourselves from other email marketing services. It makes no sense to charge people if their email marketing isn’t delivering results and driving traffic to their website. We developed a simple, but powerful, email marketing software that delivers on the promise of low cost and flexible functionality, while stripping away unneeded bells and whistles that do nothing for the customer’s bottom line.”

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5 comments

Ina Stanley 04-15-2011 10:02 AM

If this email marketing structure actually works as it says, it will be extremely beneficial to a vast majority of marketers and businesses who are lagging on email marketing because of costs vs. ROI. During my time working with email marketing platforms, I've seen 3 main types of billing systems: pay-per-contact, pay-per-send and a combination of both. None of these are particularly cost-effective as neither of them guarantee any type of results or ROI for the customer. As a web marketing specialist, I've had a hard time convincing clients that they need to participate in email marketing for this very reason. It puts them in a hard position budget-wise when they have to pay before they see results, and even whether they see results or not.

From that perspective, I have fully in favor of Pay Per Visit Email and their revolutionary new system. We usually test on ourselves before recommending anything to our clients, so this will likely be what happens here with this new service. Hopefully I can come back here in a month or 2 after fully testing the service with good news to report!

Atlanta Real Estate 04-17-2011 10:03 PM

I like it. The AdWords of email.

$1 per CT is way too high, but details..

David 05-05-2011 12:50 PM

If you check out their website at www.ppvemail.com, the $1 per click only applies when the click through rate is under 1%.  For click through rates between 3% and 7%, the cost is only 10 cents per click.

PAY-PER-RESULTS SEO 09-26-2011 4:07 AM

Yes, good idea, same principle as our PAY ON RESULTS SEO, which is the adwords of natural search

Kevin Yeaman 05-14-2012 10:28 PM

Such a payment model will prove to be popular with anyone who wants to ensure that their money is well spent on web marketing. And at the same time the statistics will allow them to get a clearer view of how effective their email blasts are in reaching out to their audience.

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